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Marketing
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Acquia
Marketing

Context Takes Personalization Into the Future

One of digital marketing’s buzz-iest buzzwords is personalization. Marketers are talking about it. Businesses are implementing it. You know you need it. But what is it, exactly? Personalization helps customers feel like they’re directly connected to your brand, instead of just being...
Sailthru
Marketing

Sailthru 2015 Predictions

Industry Analysts Will Continue to Converge the Categorizations of CRM, Marketing Automation and Big Data Technologies....

Neil Capel / Feb 18, 2015
Elite Partner
News

DRI nominated SugarCRM Elite Partner

On the year of our 10th anniversary with SugarCRM, we’ve achieved the highest partnership level and became Elite Partners....

Diogo Rebelo / Feb 11, 2015
sugar admin console
Technology

Three Things about the Sugar Admin Console

The Sugar admin console has been around, largely unchanged, for a very long time. It’s a quite simple interface, that gives...

Diogo Cabral / Feb 04, 2015
Act-On
Marketing

The Benefits of Marketing Automation for Sales: Use Email to Shorten the Sales Cycle

Marketing automation is a powerful way to build stronger relationships with customers – and to do it faster and more...

Lisa Cannon / Jan 14, 2015
Business in the Social Era: Every Employee Must Be “@Customer Expert”
Marketing

Business in the Social Era: Every Employee Must Be “@Customer Expert”

Think you know who in your organization is part of your customer service team? Think again.
 

The fact is that...

Clint Oram / Jan 06, 2015
A 944% Return on Your Investment
Marketing

A 944% Return on Your Investment. Right.

944% return on investment (ROI), really?

Well, according to Forrester’s latest report on Acquia’s Cloud Site Factory...

Nina Kinck / Dec 17, 2014
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